Does Video in Email Marketing Boost Response Rates?

Email Marketing 

If you, now you're ready for a little more creative with the content you're the basics to develop a compelling email marketing campaign, including the strategic marketing solutions maintenance of good story and optimizing content for mobile knee send customers.

The video is in a direct and immediate than other methods very interesting to be with public cooperation and his message. This may affect the beneficiary's emotions, make them laugh, or the strings of the heart. This is “normal” and makes your mark as an innovative and creative force.

But what about statistics - No music video by e-mail will not be effective to increase the rate of reaction? Studies have shown in the last two years, about half of the decline improved click on e-mail marketing campaigns of the videographer, while only in the subject line open rates increase, the word "video" 20%.

If your e-mail address click video conversion and sales demand is, we need to pay special attention to measures (CTA) and where it is to pay to pay. Only 25% of the beneficiaries, and are usually associated with the end of the video when you complete TCU - most people cannot see. It is also important intellectual perspective - there are some useful tips on how to improve the speed of this type of reply e-mail - to reduce the number of clicks on the e-mail address on the start of a video, in which the recipient on the link above.

Solve problems Delivery

If you want to use video email campaign you should make 100% correct. E-mails with video content and to ensure that all recipients from any device, e-mail clients, click, leading to very difficult. About 66% of all emails opened on the mobile device, and also some of the most important customer in the e-mail is not reproduction. There are some general rules to follow in order to solve the basic needs and keep them satisfied recipients. For Example:

Use HTML5 

Opened with the support of a large number of e-mail clients, to reduce the risk of poor quality user experience

Turn Autoplay Review

The receiver can be no other choice but the video via e-mail to see, but can be very annoying to make auto start for some users his career.

Users are Referred to the Film Automatically Installed on the Target Page

This also reduces to accept not only the size of the e-mail, uploading videos, but, anywhere - on your landing page. Make sure that the video plays immediately because most consumers do not roam.

Call the experts

Do you work all the bugs in e-mails and video longtime frustration it may take, so it makes sense to employ a specialist you consult.