The Authority of Word of Mouth Marketing & How You Can Do It

Word of Mouth Marketing

Last week, Marketing Sherpa Email attends the summit in Las Vegas. It was a great performance and sellers meet to discuss the latest trends in email marketing. Since I'm in the team Marketo Gene issue, it's me, and I am pleased to offer you expert advice on marketing thought leaders and research email.
One of the best carry teaches Jonah Berger, Wharton Business School, word of mouth marketing. As a seller, I know that "word of mouth marketing" term and was told that it was effective, but I did not know how to apply it in your own campaign.

Finally, I will focus on digital campaigns and easy to follow, and I'm reluctant to spend time and money to track campaign ROI can be difficult to invest. But after hearing a arrangement by Mr. Berger, I realized that I could be missing a huge chance for a new type of marketing as a whole.

Why word of mouth marketing, right?

The first answer was clear conviction. This is more likely to trust recommendations from friends through the company. For example, when I think of buying a car, you will probably hear the recommendation of my neighbors about his experiences as a Volvo television.

But another answer seems obvious now, but not right away come to mind the goal. With word of mouth marketing solutions is only those who are interested in your product. My neighbor asked for advice on buying a car, of course, interested in the car, and my target car dealers. Berger also said that word of mouth marketing is 10 times more effective than conventional categories.