Marketing Solutions supplier Madison Logic Buys B2B Ad Platform BBN

B2B Marketing

From innovative marketing solutions in Madison Logichas receive advertising platform B2B Media BBN.The agreement provides adequate Madison, data service demand generation and acquaintances, offering a "funnel" or advertising display options for B2B advertisers.

"Everyone in the economy," CEO Tom O'Regan Madison Logic said. "And once again the radical restructuring of sales, product diversification and awareness would happen."
In other words, you should still be careful with their products to buyers first time as important as the score and time to market for lead generation. "Clientele asked not to use it for generations to occupy the top of the funnel," said O 'Regan.

Cue BBN, digital advertising platform, launched in 2008 to life, only four Publisher: Cygnus Business Media, Nielsen Business Media, Reed Business Information, and McGraw-Hill.
Ironically, these four private companies in the B2B media assets, but the network has grown to include a brand in 1600 by the publisher reaches a global audience of 120 million dollars, said O 'Regan.

O'Regan declined to provide sales terms available, but said the deal almost double sales of the company in 2015.
And the acquisition of BBN Madison should be a feeling, not just for work. Now, the company has launched a direct access trading signal processor 1600 for generating leads. The agreement also establishes a business office and BBN investment.

"Of course we work with brands and agencies, but left the opportunity to work with large work desks with BBN," said O 'Regan. "The recipe not only from direct sources, but relationships and an environmental program for commercial work."

Eugene and income of the key elements will be invaluable brand opportunities. Technology market platform marketing and lead generation LinkedIn $ 175 million contract in July 2014 as marketing campaigns and urgent action in the B2B network LinkedIn.